ABOUT SEASOL

WHY SEASOL?

At Seasol we are in the business of growing and nurturing! And not just plants, but strong communities, a happy healthy workplace and a sustainable environment.

Seasol is Australian made and organically certified.
We manufacture and market organic liquid seaweed and environmentally friendly fertilisers in the commercial sector. Our products have been used successfully across a wide variety of crops for over 40 years and we are committed to proving our own company tag line, Seasol is “a better way to grow”. Our growing range of plant tonics, fertilisers, soil conditioners and water saving products are designed to help keep farms more productive and sustainable.

In April 2023, Seasol International was acquired by DuluxGroup (Australia) Pty Ltd.

Seasol started as a small Tasmanian based Seaweed Company. In 1984 it was purchased by Eric Haynes, a coal miner from England who had migrated to Australia with his wife Molly in the 1950’s.

Seasol started as a small Tasmanian based Seaweed Company. In 1984 it was purchased by Eric Haynes, a coal miner from England who had migrated to Australia with his wife Molly in the 1950’s.

At the time the company was manufacturing and selling a product called Seasol, a plant health tonic and soil conditioner made from bull kelp washed ashore on King Island. Although not widely recognised, the product was generating significant interest locally among farmers and commercial growers who saw improved growth and quality in their crops when Seasol was applied. Eric quickly recognised the potential of such a product and in the years that followed Seasol was developed for commercial horticulture. It was during this time that it proved its value as a superior plant tonic. Results in the field continued to show that Seasol improved the quality and performance of yields, reduced plant stress and resulted in tougher, healthier crops. Although R&D funds were limited, trials and anecdotal evidence from all over Australia and indeed many parts of the world, confirmed that this magical seaweed had properties that science was yet to properly identify. In the mid 1990’s Seasol was re-packaged specifically for the home garden market, and with the support of horticultural experts its sales and popularity among home gardeners grew rapidly. As a result of Seasol’s capacity to help protect plants against hot, dry conditions and its astonishing ability to stimulate root growth, it quickly became the top selling liquid garden treatment in Australia. Such positive results paved the way for the launch of a new Seasol home garden range and Seasol’s commercial farming continued to grow and thrive. Several products have been added to the company’s range including Trilogy 631, Soil Wetter & Earchcare Organic Weedkiller.
At the time the Company was manufacturing and selling a product called Seasol, a plant health tonic and soil conditioner made from Bull Kelp washed ashore on King Island. Although not widely recognized, the product was generating significant interest locally among farmers and commercial growers who saw improved growth and quality in their crops when Seasol was applied. Eric quickly recognized the potential of such a product and in the years that followed Seasol was developed for commercial horticulture. It was during this time that it proved its value as a superior plant tonic. Results in the field continued to show that Seasol improved the quality and performance of yields, reduced plant stress and resulted in tougher, healthier plants. Although R&D funds were limited, trials and anecdotal evidence from all over Australia and indeed many parts of the world, confirmed that this magical seaweed had properties that science was yet to properly identify. In the mid 1990’s Seasol was re-packaged specifically for the home garden market, and with the support of horticultural experts its sales and popularity among home gardeners grew rapidly. As a result of Seasol’s capacity to help protect plants against hot, dry conditions and its astonishing ability to stimulate root growth, it quickly became the top selling liquid garden treatment in Australia. Such positive results paved the way for the launch of a new Seasol home garden range and Seasol’s commercial farming continued to grow and thrive. In 2000 PowerFeed, a fish based fertilizer and soil conditioner, was released into the home garden market with great success. Since then several products have been added to the company’s range including Seasol Planting Gel, Seasol Super Soil Wetter, Seasol for Lush Green Lawns and most recently PowerFeed for Vegies.
Environment

Environment

Seasol has been manufacturing and marketing organic and environmentally friendly products for over 30 years.

Organic Products

Organic Products

Seasol have certain products which are organiclly certified in Australia by ACO Certification Ltd. Seasol are also members of Australian Organic Ltd (formerly Biological Farmers of Australia). Please see product labels for organic status.

Science

Science

An extensive R&D program has proven that Seasol’s uniquely potent blend of two of the world’s finest brown kelp species has the power to maximise your growing program.